Wednesday 23 October 2013

Mid Europa builds out mountain tourism group

Acquisition follows purchase of PKL, the largest mountain tourism operator in Poland.
 
Mid Europa Partners has struck a deal with Polish banks PZU and PKO, buying ski lift operator Kolej Gondolowa Jaworzyna Krynicka off them.
The acquisition was made as an add-on to Polskie Koleje Linowe, the largest mountain tourism operator in Poland, which Mid Europa bought in May.
Jaworzyna Krynicka is located in Krynica, Poland's second most popular mountain tourist destination.
Mid Europa, which has identified leisure and tourism as a growth opportunity, aims to consolidate the sector further through platform Polskie Koleje Gorskie.
The deal marks new territory for Mid Europa, which broke into private equity investing in the healthcare and telecoms sectors, and is a sign of Poland's maturing economy.
According to the World Tourism Organisation, Poland ranked as Europe's 11th most popular destination in 2011, ahead of Croatia and the Czech Republic.
While business trips make up the bulk of visits, leisure tourism is steadily rising, with arrivals in the country last year increasing by 11 per cent to 14.8 million.
When Poland co-hosted the Euro 2012 football championship with Ukraine last year, 700,000 visited the country, 85 to 90 per cent of whom said they would consider returning for a holiday.

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